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ISSN : 2233-4165(Print)
ISSN : 2233-5382(Online)
Journal of Industrial Distribution & Business Vol.11 No.7 pp.41-49

Research on Effective Information Visualization Method Based on Mobile Web

Jina YOO1, Tae-Hyeong KIM2
1 First Author. Master’s degree graduate, Department of Data Knowledge Service Engineering, Dankook University, Korea. Email:

© Copyright: The Author(s)
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License ( which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
2 Corresponding Author, Professor, Department of Data Knowledge Service Engineering, Dankook University, Korea, Email:
May 23, 2020. July 02, 2020. July 05, 2020


Purpose: The purpose of this study is to recognize the role and necessity of public data visualization through prior research, investigation, and data verification processes. In addition, this study intends to check what factors should be considered in order to visualize data on the mobile web. Through this process, by identifying the cognitive load affecting information visualization by type, as a result, I would like to propose an effective information visualization method to effectively deliver public data related to government policies. Research design, data and methodology: In this study, we analyzed the case of information visualization according to infographics, which has been widely used in the public field among various visualization methods. For this study, a questionnaire survey was conducted for young people in their 20s and 30s with the highest mobile usage rate. Results: Based on the results, IPA (Importance Performance Analysis) was performed to conduct cognitive load test tools for information visualization of public data and confirmed the implications for each type of infographics. Conclusions: As a result of research, in order to efficiently deliver public data on the mobile web, first, it is necessary to construct a visual screen that can be easily identified through clear data. Appropriate graphic elements can be used according to the type to make it easier for users to acquire and understand information. Second, it is necessary to provide useful content in visualizing information. Third, in order to efficiently transmit information and increase understanding of data, it is necessary to visualize information that can induce interest in data and form metaphors. Fourth, it is necessary to visualize information to reduce cognitive load in terms of physical and mental aspects in order to accommodate users' comfortable information. Fifth, in order to effectively deliver public data, it is necessary to compose contents and information that are easy for users to understand. This study examines effective information visualization methods to increase the communication effect of public data in response to changes in the data-based intelligent information society and suggests implications for each type considering cognitive loads to help future public institutions to communicate and accept information.

JEL Classification Code : E44, F31, F37, G15






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